we created it
with American School Of Wrocław
Minimalist visual identification inspired by the aesthetics of American schools.
American School of Wrocław
Education, international school, international school
2025
Logo, basic visual identification, promotional materials
The project for the American School of Wrocław focused primarily on creating a new logo and a basic visual identification system for the international school. The goal was to create a modern sign that would better reflect the institution's international character and distinguish the school from typical educational communication.
The central element of the design was a signet ring integrating the letters "A," "S," and "W" into a single geometric form inspired by a star motif. The logo was intended to be simple, modern, and easy to use in both printed and digital materials, as well as in the school environment.
The identity was limited to a basic visual system supporting the new logo. We placed significant emphasis on the sign's legibility, strong typography, and the flexibility of using the symbol in various communication formats.
“The signet integrates the letters “A”, “S” and “W” in one geometric form inspired by the star motif.”
“The logo had to function well in digital, printed materials, and the school space.”
“The design was inspired by the aesthetics of American schools and universities.”
