we created it
with Avena
Comprehensive branding, packaging and visual communication for a producer of agricultural products.
Avena SC Łuczak&Żarnecki Agricultural Center
Agriculture; feed; products supporting crops and agricultural production
2025
Rebranding; visual identification; key visual; packaging system; marketing materials; brand communication; website
Avena is a brand with a long tradition in the agricultural industry. The existing branding was typical of the agro sector and failed to build a distinctive, modern brand image. The project aimed to streamline visual communication and create an identification system that would allow the brand to compete with the largest players on the market.
The new identity was designed in a modular and flexible manner, allowing it to evolve with the company's new product lines. The project encompassed the creation of a modern visual language, packaging system, and consistent brand communication across marketing and digital materials. A strong emphasis was placed on product readability, brand recognition, and a professional, more premium-oriented communication approach.
“The aim of the project was to create an agro brand that could visually compete with the largest producers on the market.”
“Organized visual communication allowed the brand to build a more professional and modern image.”
“The new identification system has been designed to be easily developed with subsequent product lines.”
