we created it
with Flow
Modern branding for a company operating in the installation industry.
FLOW
Installations, technology, technical services
2023
Logo, basic visual identification, social media
The project for FLOW involved creating a logo and a basic visual identity system for a brand operating in the technical and installation industry. The goal was to create a modern, simple, and easily recognizable logo that would function well in both printed and digital materials, as well as in signage used in everyday brand communication.
The identity is based on minimalist forms, strong typography, and dynamic graphic elements that evoke the flow, movement, and technical nature of the brand. We placed significant emphasis on the system's simplicity and the ability to easily develop visual communication in various formats.
The whole idea was to build a more modern and professional brand image and distinguish it from typical technical industry communication.
“The identity evokes the movement, flow and technical nature of the brand.”
“We placed great emphasis on the legibility and flexibility of the logo.”
“The new visual system helped streamline the brand’s core communication.”
