we created it
with Hithaus
Design of a name, logo and basic visual identification for a company selling heating fuels.
Hithaus
Sales of fuel, pellets, firewood, heating fuels
2022
Naming, logo, basic visual identification, brand communication direction
The project for the Hithaus brand included creating a name, logo, and basic visual identification system for a company selling various types of fuel and heating products.
The process began with creating a brand name that was simple, distinctive, and easy to use in marketing communications. We then developed a logo and a core visual system based on strong typography, contrasts, and themes reminiscent of energy, warmth, and fire.
We placed significant emphasis on the clarity of our communication and the ease of use of our branding on vehicles, advertising materials, clothing, and digital media. The goal was to foster a more professional and modern image for the brand operating in the heating and technical industries.
“The project began with creating a brand name and defining the direction of all visual communication.”
“The goal was to move away from the typical aesthetics of the heating industry towards a more modern communication.”
“The logo was designed for easy use on cars, clothing and advertising materials.”
