Branding for a boutique brand of handmade soaps and cosmetics.

Smelly Cat is a small craft brand that creates handmade soaps and natural cosmetics. The goal of the project was to create a distinctive visual identity that would reflect the artisanal nature of the products while also distinguishing the brand from typical handmade cosmetics.

 

The scope of work included logo design, a visual identity system, and packaging for the brand's products. We placed significant emphasis on creating a cohesive, recognizable visual world that would combine the more natural character of the products with a modern, minimalist aesthetic.

 

The identity utilizes simple typography, striking contrasts, and distinctive graphic elements to create a more boutique and premium brand image. Another key element of the design was the flexibility of the packaging system, allowing for the development of additional product variants while maintaining consistency across the entire communication.