we created it
with Ułan Browar
Branding, menu i projekt strony www stworzone dla marki gastronomicznej craft beer.
Ułan Browar
Gastronomy, restaurant brewery, craft beer
2018–2021
Logo, visual identification, website design, printed materials design, menus, packaging, advertising materials, ongoing graphic design services
Ułan Browar is a Poznań-based brewery and restaurant combining craft beer, gastronomy, and a distinctive atmosphere. Our collaboration included creating a logo, a complete visual identity, and a brand website, followed by developing communication over the years through ongoing graphic design services.
The scope of work included the design of printed materials, menus, packaging, the website, and numerous elements used in the brand's daily communication. The goal was to create a cohesive visual system that would reflect the character of the location and allow the brand to stand out from other restaurants and craft breweries.
The identity combined the brewery's more classic character with a modern approach to visual communication. We placed significant emphasis on typography, details, and materials that functioned well both within the premises and across marketing and digital communications.
“The goal was to combine the character of a craft brewery with the more modern aesthetic of a gastronomic brand.”
“The identification included both the branding of the premises and the materials used in everyday guest service.”
“The website has become a natural extension of the brand’s visual identification in digital.”
